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The power of empathy in your marketing marketing strategy

Written by Tiz Porreca, Founder & Director of Amongst Marketing

To connect with your customers and make an impact with your marketing, it's important to step into their shoes and empathise with...

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Four ways to foster confidence when starting PR confidence marketing

Written by Kat Price, Founder & Director of Ruby Agency

The reputational benefits of PR are undeniable, but too many business owners are held back by a major case of imposter syndrome.

When...

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Announcing: Entrepreneurial & Small Business Women Australia

To better serve the changing needs of Australian business women, we're thrilled to announce the rebranding of Small Business Women Australia (SBWA) to Entrepreneurial & Small Business Women...

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Review of the Commonwealth Procurement Rules on Female-Led Small Business

The Australian Small Business and Family Enterprise Ombudsman is examining the impact of the implementation of the 1 July 2022 changes to the Commonwealth Procurement Rules on small and family...

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Are you making a profit? strategy

Written by Amanda Rose

Just because you are making sales or signing up clients doesn’t mean you are making a profit. In fact, it doesn’t even mean you are breaking even!

I have created...

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Do you have a hobby or a business? strategy

Written by Amanda Rose

Many small business women started out with a hobby that they turned (or tried to turn) into a small business.

It is important however to be very clear on whether it is a...

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If content is king, distribution must be queen digital marketing

Written by Amanda Rose

Internet marketing wisdom has long held that content is king — and it is. But there are roughly a billion blogs out there producing content. That’s one for every...

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How to stop people pleasing confidence

Written by Amanda Rose

People-pleasing. It’s a trap but one you can avoid. If you are unfamiliar with the term or you may think you’re a people pleaser here’s a checklist to help...

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12 steps to building a strong community community

Written by Amanda Rose

It’s easy to build — or enjoy the benefits of — a community when things are going well. But it’s when things are going badly that genuinely strong...

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How to sell when you hate selling selling

Written by Amanda Rose

We all know someone who's a natural born salesperson. They can engage a prospect, they can escort them down the sales funnel, they can close every deal — they could...

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