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Five tips for e-commerce businesses marketing selling strategy

Written by Nicole Kastner, Founder of Australian School Mums

As we swing into July, many e-commerce businesses are heading into their busiest time of the year. This can lead to equal parts...

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How to build out your brand narrative and founder story marketing

Written by Kat Price, Founder & Director of Ruby Agency

Good PR strategy always begins with a compelling brand narrative. Often the first point of contact with media, a brand or founder story...

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What should I spend on marketing? marketing strategy

Written by Tiz Porreca, Founder & Director of Amongst Marketing

A common approach to establishing a marketing budget is to allocate a percentage of your revenue. While this can vary depending...

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Why every business needs a case study marketing selling

Written by Kat Price, Founder & Director of Ruby Agency

If you’re looking for a way to prove the effectiveness of what you do, there’s nothing better than a good case study.

Case...

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The power of empathy in your marketing marketing strategy

Written by Tiz Porreca, Founder & Director of Amongst Marketing

To connect with your customers and make an impact with your marketing, it's important to step into their shoes and empathise with...

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Four ways to foster confidence when starting PR confidence marketing

Written by Kat Price, Founder & Director of Ruby Agency

The reputational benefits of PR are undeniable, but too many business owners are held back by a major case of imposter syndrome.

When...

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If content is king, distribution must be queen digital marketing

Written by Amanda Rose

Internet marketing wisdom has long held that content is king — and it is. But there are roughly a billion blogs out there producing content. That’s one for every...

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