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The power of empathy in your marketing marketing strategy

Written by Tiz Porreca, Founder & Director of Amongst Marketing

To connect with your customers and make an impact with your marketing, it's important to step into their shoes and empathise with...

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Are you making a profit? strategy

Written by Amanda Rose

Just because you are making sales or signing up clients doesn’t mean you are making a profit. In fact, it doesn’t even mean you are breaking even!

I have created...

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Do you have a hobby or a business? strategy

Written by Amanda Rose

Many small business women started out with a hobby that they turned (or tried to turn) into a small business.

It is important however to be very clear on whether it is a...

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